Clifford Associates Inc. is a multi-rep sales and marketing agency that services the Southeast U.S. and Caribbean.
CAI has been operating at the highest level of integrity and efficiency while representing leading outdoor sport specialty and tactical vendors since 1980.
Jameson Clifford , Managing Partner
Jamie has been an employee of the Agency since he graduated from Florida State University in 1999. He manages Agency sales in Florida and the Caribbean with experience and vision. He has been responsible for double digit annual sales growth for the Agency for over 15 years. Jamie lives in South Florida with his wife and two sons. Jamie is an accomplished commercial pilot, skier, snowboarder, cyclist and sailor. Jamie’s active interests outside the Agency reflect the weather. If the wind and waves are up, he can be found on a surfboard, kite boarding or deep-sea fishing. Or, with clear skies utilizing his multi-engine pilot rating, he could be straight and level at 10,000 feet adding to his 2000+ hours of aircraft pilot experience.
Whittaker Clifford, Managing Partner
Whittaker joined the Agency in 2003 as the company's new Account Manager for Georgia. He quickly established an extensive new account base. Whittaker currently manages key accounts out of the Georgia office. He and his wife Yasmin have 2 sons as well as 3 labs. Whittaker attended Georgia Southern university where he played linebacker on teams that won 3 Conference Championships and 1 National Championship. After college, Whit started racing mountain and road bikes at an elite level. Now Whit enjoys to travel and his hobbies include snowboarding, surfing and cycling.
Christina Clifford, VP Operations
Christina came to the Agency with 16 years of experience in sales,
marketing, event planning, public relations and management. Christina
spent 11.5 years at AstraZeneca, a major global pharmaceutical
corporation. She received the company’s greatest honor, the Circle of
Excellence, for achieving the highest sales results and execution on a
national level. In 2015, she joined the Agency as our Marketing Director
and was promoted to VP Operations in 2017. Christina enjoys supporting
her community as is reflected by her position on the Parks and Recreation
Advisory Board for Broward County for the last 6 years and working part-
time for Flamingo magazine since 2016. Christina’s passions include
traveling, paddle boarding, sailing, running, college football and spending
time with her husband and two sons.
Marco Bettosini, Account Executive: Central FL
Marco enjoyed a successful professional career in water skiing for 10 years where he was consistently ranked in the top 5 in the world for slalom. He also managed one of the world’s leading competitive water skiing schools near Orlando, Florida. Marco joined the Agency as its first outside sales representative in 1995. Since that year, Marco has represented the Agency’s lines in Central Florida and has provided outstanding sales growth every year. Marco and his wife continue to compete professionally in water skiing in US Masters Tournaments.
Corey Parks, Account Executive: Alabama, Tennessee and Florida Panhandle
Corey became a member of the Agency in 2012 on a part-time basis while finishing school at the University of Alabama, Birmingham. He graduated in the spring of 2013 with a degree in industrial Distributions and switched to a full-time role with the Agency. Corey’s family currently owns a ski and outdoor store in Birmingham, Alabama which gives him over 5 years of experience in the industry serving as both a retail buyer and manager prior to joining the Agency. Corey grew up skiing and snowboarding and still chases the snow when he has the chance. When he is not on the road, he enjoys going to the gym, running, cycling, skiing and spending time with family and friends.
Peter Clifford, Founder and President (Retired)
Peter began his career with K2 Ski Company in 1970 in field sales and was named General Manager, Eastern Region in 1977. In 1980, he left K2 to start his own independent sales company based in Florida. He is responsible for long term and strategic planning for the Agency. Peter lives in Pompano Beach, Florida with his wife of 45+ years, Marsha. He is an avid cyclist, skier, sailor, water sports enthusiast and wine collector. When he is not passionately engaged in Agency sales and management, Peter can be found on his bike, on the water or searching for a prized wine vintage from some reclusive small producer somewhere in the world.
Marsha Clifford, Vice President and Office Manager (Retired)
Marsha left her career as a Registered Nurse in 1998 to take over the Agency’s management of operations and finances. Marsha is responsible for accounts payable/receivable and the Agency’s administrative functions. Marsha enjoys leisure time on her road bike, in the garden, or in pursuit of her 3 grandsons.